Entries by Patty

Want to Build Trust? Cozy Up to Google

  In 2015, Edelman’s annual Trust Barometer study concluded that search engines had become the most trusted media source for general news and information globally with traditional, hybrid, social and owned media following behind. We all know that trust leads to sales, and that trust is transferrable, so if you are looking to grow brand trust, these […]

The Economics of Content Strategy

  Coming up with a content strategy for your brand can feel like an overwhelming process – especially if you’re looking at a blank page and trying to understand what information would be most valuable.  Many times what happens, is that people use their best judgment to determine what content would be valuable based on […]

Forbes: Marketing Memes

I’m a strong believer in the analysis of search and social data to inform brand strategy, product development and content strategy. My good friend Pat Hanlon wrote a great article in Forbes about this topic. In it you’ll find some great examples along with a few quotes by me. Marketing Memes Discover New Gaps And Opportunities     […]