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A Simple Litmus Test for Your Content
When you are in the middle of the content production vortex, sometimes it's easy to lose your objectivity.
Here are 4 simple questions to ask to ensure the work you are doing is worthwhile:
Does it enlighten?
Does it entertain?
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Forbes: Marketing Memes
I'm a strong believer in the analysis of search and social data to inform brand strategy, product development and content strategy. My good friend Pat Hanlon wrote a great article in Forbes about this topic. In it you'll find some great examples along…