actionable insight

content strategist
digital marketing consultant, content strategist

I have experience in building brands from the inside. I’ve operationalized content programs so that I could stretch my budget to do more. As a result I am opinionated.

Senior Marketing Consultant

Content Strategist

Patty Radford Henderson

My passion lies in illuminating opportunities for marketers.

I am a seasoned content strategist and marketing consultant with a proven track record of delivering top and bottom line results for national brands. I’ve worked in product development, manufacturing, distribution, retail, hospitality, e-commerce, and service delivery.

I’ve spent half my career on the corporate side and the other half on the agency side with leadership positions at Target, Regis Corporation, Martin|Williams, Colle & McVoy, Magnet 360, and Union Park, a digital agency I co-founded.

I’ve always been fascinated with consumer trends, emerging media and buyer insight. Ever since my first job out of college my marketing efforts have revolved around brand strategy, content marketing and editorial planning. Over the course of my career I’ve developed a proven methodology for pulling actionable insight from web analytics and market research to gain a deep understanding of the customer’s needs, mindset, habits and influences as inputs to marketing strategy. This methodology combined with a broad base of experience helps me quickly assess business opportunities and architect plans for growth.

I have extensive experience doing promotional and editorial planning for brands and launched Annum to make marketing planning easier. Learn more about our marketing calendar software and Monthly Briefing newsletter.

Speaking Engagements

2022 MicroConf Growth: Baking Marketing into Your Product Roadmap

2021 Minnesota Cup: Introduction to Branding & Marketing

2020 University of Minnesota Digital Strategy Class: Guest Speaker – A Customer Centric Approach to Content Strategy

2019 Society for Marketing Professionals Twin Cities: Workshop – A Customer Centric Approach to B2B Video Content Marketing

2019 Everything Content and Email, Detroit and Minneapolis: A Customer Centric Approach to B2B Video Content Marketing, video

2019 Be The Match Marketing Department: B2B Content Marketing

2018 Digital Summit, Minneapolis: Guide Your Customers Through Their Journey With Content

2018 Minnesota Interactive Marketing Association (MIMA): Workshop – B2B Content Marketing

2017 MIMA: Workshop – Content Strategy, 2 sessions

2016 University of Minnesota Digital Strategy Class: Guest Speaker – Constant Content, Creating an Editorial Plan That’s Relevant, Timely & Integrated

2016 Creative Enterprise Zone: Case Study – The Suburbs’ Kickstarter

2014 Minneapolis MadWomen Launch Event: Keynote Speaker – A New Model of Success for Women in Advertising

2014 MIMA: Panelist – What Kickstarter Means for Marketers, video

2014 Minneapolis College of Art & Design: Mid Program Review Committee

2014 University of St. Thomas Advertising Class: Guest Speaker – Constant Content, Creating an Editorial Plan That’s Relevant, Timely & Integrated

2011 & 2013 Argosy University Graduate Program, Social Media & Business Class: Guest Speaker – Constant Content, Creating an Editorial Plan That’s Relevant, Timely & Integrated

2010 General Mills Marketing Department: Constant Content, Creating an Editorial Plan That’s Relevant, Timely & Integrated

2010 Midwest Marketing Conference: Search & Social Insights

2010 MIMA Summit: Constant Content, Creating an Editorial Plan That’s Relevant, Timely & Integrated – 33,000 views on SlideShare, video

2009 Minneapolis College of Art & Design: Guest Speaker – Relevant Data, How it Can be Your Most Powerful Ally

2008 MIMA Summit: Panelist – Marketing Mix Challenge

Learn more about my backgroundmarketing consulting services and content strategy workshops or click below to connect.