actionable insight

content strategist
digital marketing consultant, content strategist

I have experience in building brands from the inside. I’ve operationalized content programs so that I could stretch my budget to do more. As a result I am opinionated.

Senior Marketing Consultant

Content Strategist

Patty Radford Henderson

My passion lies in illuminating opportunities for marketers.

I am a seasoned content strategist and marketing consultant with a proven track record of delivering top and bottom line results for national brands. I’ve worked in product development, manufacturing, distribution, retail, hospitality, e-commerce, and service delivery.

I’ve spent half my career on the corporate side and the other half on the agency side with leadership positions at Target, Regis Corporation, Martin|Williams, Colle & McVoy, Magnet 360, and Union Park, a digital agency I co-founded.

I’ve always been fascinated with consumer trends, emerging media and buyer insight. Ever since my first job out of college my marketing efforts have revolved around brand strategy, content marketing and editorial planning. Over the course of my career I’ve developed a proven methodology for pulling actionable insight from web analytics and market research to gain a deep understanding of the customer’s needs, mindset, habits and influences as inputs to marketing strategy. This methodology combined with a broad base of experience helps me quickly assess business opportunities and architect plans for growth.

I have extensive experience doing promotional and editorial planning for brands and launched Annum to make marketing planning easier. Learn more about our marketing calendar software and Monthly Briefing newsletter.

Workshops & Speaking

  • Workshop Development & Facilitation – Minnesota Interactive Marketing Association (MIMA): Content Strategy Workshop, B2B Content Marketing Workshop
  • Keynote Speaker – Minneapolis MadWomen Launch Event
  • Conference Breakout Sessions – Everything: Content & Email, Digital Summit, Minnesota Interactive Marketing Association (MIMA), American Marketing Association (AMA)
  • Panelist – Minnesota Interactive Marketing Association (MIMA)
  • Guest Speaker – University of St. Thomas, University of Minnesota, Argosy University, Minneapolis College of Art & Design

Learn more about my backgroundmarketing consulting services and content strategy workshops or click below to connect.