B2B Content Marketing Workshop
B2B buyers have a lot at risk. They have to balance the competing needs of multiple stakeholders while ensuring ROI for the C suite. They need to know that the vendor aligns with their values and will take responsible if something goes wrong. And if something goes wrong, their job could be on the line.
For these reasons and more, trust in brand is a top B2B purchase driver. While establishing trust with a new prospect may seem daunting, it begins quite simply by providing content that is most helpful to their decision-making process.
During this 3-hour “how to” workshop, Patty Radford Henderson shares her customer centric approach to creating a holistic and persuasive B2B content marketing program. She will cover core B2B target audience segments and how their content needs change throughout their decision-making journey. She’ll walk through the sources that are most trusted and the types of content that are most persuasive and why.
This workshop will provide an overview of her methodology for B2B content planning and include examples, templates, recommended tools and hands-on exercises.